Executive Summary & Platform Overview
Yarns & Knots is a Mumbai-based, soul-infused crochet brand that creates flowers, bouquets, plushies, toys, and keychains under the warm guidance of founder Asmi Kumar. Operating primarily through its online store at yarnsandknots.in, visitors can browse curated collections, add items to a cart, and complete purchases via integrated payment options across India.
Every piece is made to order, with a clear 5-7 days preparation notice before shipping. The online store welcomes customers from every corner of India, replacing manual social media direct messaging with a smooth digital catalog, real-time cart previews, gift-wrapping add-on options (₹50), free shipping thresholds (₹1099), and automated checkout.
Before its online debut, the artisan venture depended on local markets or personal social messages to secure orders. The website revolutionizes this process by providing a permanent digital storefront where the entire catalogue is visible, details are uniformly presented, and the purchase process is automated right up to order notification.
Verified Platform Features
- Curated product categories: Plushies, Bouquet, Phool, Valentines, Toy, Keychains and Car Hangings
- Explicit made-to-order preparation time notification (5-7 days prep time)
- Gift wrap customization add-on (+₹50 fee)
- Mini-cart preview with dynamic quantity updates and free shipping threshold (₹1099)
- Integrated customer wishlist and account sign-in options
- Responsive touch-optimized layout for seamless mobile shopping
- Footer payment icons for credit/debit, net banking, UPI, and wallets
- Accessible policy pages covering terms, privacy, shipping, and refund details
